WolffWoods & Wildfire

The Challenge
WolffWoods & Wildfire is a unique, dual-part business combining two distinct handmade specialties: Wolfwoods, a sawmill operation specializing in woodwork, and Wildfire, a creative brand producing handmade candles and ceramics. The challenge was to design a logo and branding system that represents both parts of the business, allowing each to stand alone while also forming a cohesive brand identity when combined.

The Solution
We created a dynamic brand system that reflects the harmony between these two business parts. The design features two complementary symbols, each representing one part of the business. For Wolfwoods, the logo incorporates rugged, natural elements, drawing inspiration from trees, wood grain, and sawmill tools. Wildfire’s design, on the other hand, captures the warmth and creativity of flame, pottery, and craftsmanship.

When these two logos are placed together, they interlock seamlessly, creating the unified identity of WolffWoods & Wildfire. At the same time, each logo functions independently, ensuring that both Wolfwoods and Wildfire have their own distinct visual identities that resonate with their specific audiences and product lines.

This flexible design solution not only strengthens brand recognition but also celebrates the dual nature of the business—uniting craftsmanship with creativity.