JC Designs

The Challenge
A startup interior design business asked us to create a branding package that would stand out in a highly competitive industry. The client wanted a modern, elegant brand identity that reflects her unique style—sophisticated, yet approachable—and appeals to a broad range of clients. She needed a comprehensive package that included a logo, color palette, typography, and marketing materials to position her as a distinct voice in interior design.

The Solution
We developed a branding package that captures the essence of her design philosophy—minimalist elegance with a feminine, personalized touch. The logo design is a blend of sleek, geometric forms with soft, inviting accents, symbolizing the balance between functionality and beauty in her work. The chosen color palette features timeless neutrals with pops of soft hues, creating a clean and refined look while maintaining warmth.

The typography is modern yet classic, ensuring readability and versatility across various applications, from business cards to website headers. This branding package gives her business a polished, professional image that sets her apart from competitors and speaks to her target market’s desire for stylish, comfortable spaces tailored to individual tastes.