Chick-fil-A Promotional Showcase Booklet

The Challenge
The Chick-fil-A restaurant in Yorba Linda, CA wanted a compelling and visually engaging way to showcase its growth and success. The goal was to create a piece that communicated key data and milestones while being easy to navigate and visually appealing. They needed a unique format to distinguish different categories of information, making it accessible and engaging for both internal stakeholders and potential partners.

The Solution
We designed a vibrant 8.5"x5.5" booklet with staggered pages and colorful tabbed edges, giving each section a distinctive look and making it easy for readers to navigate. This layout allowed us to organize various types of information—such as sales growth, customer satisfaction, and community involvement—into clearly defined sections that were easy to locate and reference.

Inside, we used high-quality photos of the restaurant and its team to capture the human element of the location’s story, while dynamic infographics highlighted data points, trends, and milestones in a way that was both engaging and easy to digest. Each section’s design was carefully coordinated to reflect Chick-fil-A’s brand while adding a fresh, modern feel that showcased the location’s success and future potential.

This customized booklet not only effectively communicated the restaurant’s achievements but also provided a visually impactful way to tell their story, leaving a lasting impression on everyone who opened it.