AADOM - The American Association of Dental Office Management

The Challenge
When AADOM (the American Association of Dental Office Management) needed a consistent, impactful brand identity that could extend across a wide range of materials and programs, they sought a design approach that would not only define their core brand but also resonate with dental office professionals nationwide. They required a versatile visual identity that could adapt to a variety of formats—from digital media and print publications to event graphics and educational materials—while maintaining clarity and cohesion. With evolving needs each year, they needed a design partner capable of creating a unified look and feel that would serve multiple touchpoints effectively.

The Solution
Over 15 years, The Untamed Mouse has developed a strong, cohesive branding system for AADOM, starting with the foundational branding and corporate identity, and extending it to every facet of their visual communication. By creating a design language that is both adaptable and consistently recognizable, we support AADOM’s various programs and education offerings with materials that reflect their brand across every interaction. This work has included social media graphics, pop-up banners, flyers, brochures, member folders, and website graphics, alongside dynamic infographics, a triannual membership magazine, tradeshow backdrops, and on-screen presentations. Each piece—whether for a special event or educational content—reinforces AADOM’s mission, empowering dental office professionals with visually engaging, high-quality resources.

This ongoing partnership has allowed AADOM’s brand to grow with consistency and impact, strengthening their presence across the dental industry year after year.